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Red Cross to begin publication of ground breaking literary magazine National Headquarters WASHINGTON, Monday, March 26, 2007 - In an attempt to more efficiently leverage the core capabilities of the our organization, the American Red Cross is, today, announcing the formation of a groundbreaking new literary magazine entitled "Una". The magazine will initially be published irregularly, between disasters, as talent is developed internally to take over a more regular publication. Says executive director Frank Milkers, "Our magazine will be focused on the art of the horrific and the horrors of art. As the real and the imaginary collide in today's complex world, we wanted to take this opportunity to sell our vision of the world to the American consumer. Who is better equipped to save literature from certain doom than the Red Cross?" Una refers to the wife of The Red Cross Knight in Edmund Spenser's The Faerie Queen. "We wanted to pick a name that was fun but also made reference to our mission. Many of you are aware that the American Red Cross museum has a Tiffany stained glass triptypch that depicts Una as well as a shield emblazoned with the Red Cross. What many of you may not know is that the Una is a river in the western area of Bosnia and Herzegovina; an area of great beauty and of great sorrow." Workers trained at The New Yorker will aid Red Cross volunteers in the creation of the first issue called "Hearsay, Horror and Geronimo: A Retrospective." Focusing on stories from the disasters that the Red Cross assists at, but told second or third hand by relief workers, passersby, rubberneckers and fellow survivors with less interesting tales. "In this day and age you have to triangulate the truth", says Milkers. As with all American Red Cross projects, AAR is free, paid for by donations of time and money from the American people. Related merchandise will be available from participating retailers and the Red Cross website.
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